
VIDEOSTATE / BEHIND THE COUNTER
The studio shaping anew era of entertainment.
01 / GRAiL · LOS ANGELES
GRAiL sits at the intersection of storytelling and technology.
Its work spans advertising, film, television, gaming and original IP, with projects for global brands and entertainment partners including Coca-Cola, Fanta, Microsoft, Activision, Meta and others.
Led by entertainment industry veterans Jeff Krelitz and Davide Bianca, GRAiL combines decades of industry experience with an international roster of filmmakers and creative talent exploring what new production technology can make possible.

02 / LEIDEN ↔ LOS ANGELES
Original IP. Build for Hollywood.
Jan-Willem is represented by and works closely with GRAiL across development, production and original IP, connecting those worlds with GRAiL's Los Angeles entertainment network.
An original Halloween entertainment platform created by GRAiL.
Aired in Judge Judy: Unfiltered, Unforgettable, alongside Steven Spielberg, Samuel L. Jackson and Amy Poehler.
Any style, any form.
Sometimes monsters, sometimes explosions. And sometimes an irresponsible amount of fake blood.
03 / INTERNATIONAL · ONE CREATIVE DNA
Natural Born Creators.
GRAiL brings together directors, filmmakers, technologists and established entertainment talent from around the world. Different countries.
Different backgrounds. Different voices.
We speak the same language.And it isn't English.It's cinema.
What connects the filmmakers is not one visual style or one way of using technology. It is a shared creative instinct: story first, technology in service of the idea, and an appetite for making things that were not possible before.
DISTRIBUTION INFO
5,500 miles apart.One language: cinema.

Leiden
- Independent production
- Original worlds & IP
- Filmmaking systems

Los Angeles
- Representation
- Development
- Entertainment & studio network